Utilizing innovative visual strategies, we played a key role in securing nationwide same-sex marriage equality for the Freedom to Marry campaign.
Services
Client
Year
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Challenge
Our challenge was to spearhead the Freedom to Marry campaign, advocating for same-sex marriage across the nation.
The challenge was not just about designing visuals; it was about crafting a narrative that resonated with diverse audiences, dispelling prejudice, and steering the conversation towards equality. We embarked on creating a comprehensive visual strategy, incorporating social media graphics, print, and product designs to amplify the campaign’s reach.
Goal
Our goal was clear - to design visuals that would be more than just eye-catching; they would be instruments of change.
Social media graphics, print materials, and product designs were crafted to communicate the campaign’s message with visual impact. We aimed to create a cohesive visual identity that not only represented the LGBTQ+ community but also resonated with a broader audience. President Biden’s endorsement, along with support from high-profile celebrities, brands, and sponsors, added momentum to our cause.
Result
The culmination of our efforts was the historic victory at the Supreme Court when legislation was passed, legalizing same-sex marriage nationwide.
The visual strategy implemented by Brown Rainbow played a crucial role in creating a collective consciousness, fostering acceptance, and rallying support. The campaign received widespread acclaim and was endorsed by high-profile figures, including President Joe Biden, celebrities, and influential brands. The Freedom to Marry campaign became not just a legal triumph but a visual testament to the power of design in shaping perceptions, breaking barriers, and securing a more inclusive future for all.
Advancing marriage equality for same-sex couples through effective digital design.
Advancing marriage equality for same-sex couples through effective digital design.
