We successfully crafted a powerful and distinctive visual identity for the 'Yes on 3' campaign, helping secure transgender protections in Massachusetts.
Services
Client
Year
Designers
Challenge
Our challenge was to create a visual narrative for the "Yes on 3" campaign that transcended mere aesthetics.
The hurdle lay in navigating public perception and fostering acceptance for transgender rights in Massachusetts. The mission was to design a comprehensive brand strategy, including logo, social media graphics, video, print, and product designs, that not only communicated the importance of the ballot initiative but also resonated with a diverse audience.
Goal
Our goal was clear: to create a visual language for the "Yes on 3" campaign that encapsulated the spirit of transgender inclusivity and empowerment.
Through meticulous logo design, compelling social media graphics, impactful videos, and versatile print and product designs, our aim was not just to communicate the cause but to evoke emotions and rally support. We aspired to make every visual element a catalyst for change, fostering a sense of unity and understanding.
Result
The result of our collective efforts was more than just a visual triumph; it was a resonating victory.
“Yes on 3” emerged triumphant at the ballot, and the campaign was not just visually appealing but repeatedly recognized as a “winning campaign.” The endorsement and championing by influential figures like Massachusetts Governor Maura Healey, Joe Kennedy III, Ayanna Pressley, Lynda Carter, and transgender activist and actress Laverne Cox added credibility and momentum to our cause. The “Yes on 3” campaign became a powerful visual and emotional testament to the transformative impact of inclusive branding in the realm of advocacy, securing a brighter future for transgender protections in Massachusetts.
Championing transgender protections through persuasive visual design.
Championing transgender protections through persuasive visual design.
