Discover how our team transformed a challenge into a vibrant visual identity, celebrating the kaleidoscope of LGBTQ+ stories and fostering unity through a seamlessly curated brand experience.
Services
Client
Year
Designers
Goal
Our goal was clear – to design a comprehensive brand overhaul for Freedom for All Americans that resonated deeply with its LGBTQ+ audience.
The centerpiece of our endeavor was the creation of a logo that went beyond aesthetics, seamlessly weaving together the vibrant colors of various LGBTQ+ flags. In addition to the logo, our mission extended to developing social media graphics and brand guidelines, ensuring a unified and compelling visual identity across all platforms.
Challenge
At Brown Rainbow, we recognized that the existing branding of Freedom for All Americans lacked the nuanced representation needed to connect with the diverse LGBTQ+ community.
The challenge lay in creating a visual narrative that not only echoed the bipartisan nature of the campaign but also authentically captured the rich tapestry of LGBTQ+ identities, setting the stage for non-discrimination protections.
Result
The result of our collaboration was a triumph in authenticity and representation.
The redesigned logo became a symbol of unity, incorporating the diverse flags of various LGBTQ+ identities. Their website and social media graphics were strategically crafted to amplify the campaign’s message, fostering engagement and support. The comprehensive brand guidelines provided Freedom for All Americans with a roadmap for consistent and impactful communication. Brown Rainbow’s branding refresh not only elevated the campaign’s visual appeal but also played a pivotal role in advancing awareness, support, and advocacy for nondiscrimination protections for all LGBTQ+ Americans.
A colorful brand transformation that authentically champions LGBTQ+ diversity.
A colorful brand transformation that authentically champions LGBTQ+ diversity.
