Garnering support for the Equality Act, our succinct yet profound pin design emerged as a powerful emblem, championing the cause with a compelling visual statement.
Services
Client
Year
Designers
Challenge
Freedom for All Americans reached out to us to develop a pin for their #Act4Equality campaign, aiming to be more than a mere accessory but a symbol of unity.
The challenge was to create a visual representation that not only captured the essence of the Equality Act but also resonated with the diverse communities it sought to protect.
Goal
Our goal was to design a pin that would transcend its physical form, becoming a powerful emblem of unity for the #Act4Equality campaign.
In line with the Equality Act’s mission, we sought to represent the very communities it aimed to protect. The product design went beyond a conventional approach, featuring a custom logo emblem and a rainbow that deliberately included the colors of Black and Brown communities, emphasizing the campaign’s commitment to inclusivity.
Result
The result of our collaboration with FFAA was the creation of a symbolic emblem.
The #Act4Equality pin, adorned with a custom logo emblem and an inclusive rainbow, became more than a promotional item. It became a visual testament to the campaign’s commitment to inclusivity, garnering widespread support and engagement. The pin not only adorned clothing but became a statement of solidarity, amplifying the message of equality and protection for all communities under the proposed Equality Act.
Calling for support through a concise and compelling pin design.
Calling for support through a concise and compelling pin design.
